secrets behind twitter’s success: TED video

March 11th, 2009

I didn’t expect too much extra-curriculum reading while my school is still in session, in particular when I have several written case assignments due this week for my term 4 of Duke MBA study. Nevertheless, the library book “Reality Check” from Guy Kawasaki is due this week, so I have to finish it,  interestingly several interest links in the book offered some insights to reveal the superhot twitter platform success receipt.

Here is the link  As the twitter founder Evan Williams pointed out, you cannot design your success. the twitter’s current usage pattern is totally not their initial design, it is the unexpected usage of twitter that makes twitter useful. but one thing they did right to enable the unexpected usage was that they started the whole thing simple. This simplicity lowered the threshold for the entire world to join the twitter movement. One trivial creativity built on top of another trivial creativity made the twitter shine. As simple as that.

BTW… just realized there are so much decent presentations on TED. get to check that out..

Entry Filed under: Business