Marketing and sales

July 29th, 2005

What relationship is in between this two? normally you will say they are parallel, like “Marketing and Sales”. Many people will also say “I don’t like sales, and I hate salesman”, yes, indeed most of us will just want to be the CEO and hire salesman.

The true relationship of Marketing and Sales is like this:
Sales
Marketing
What that means is Sales over Marketing. When a company has done a good job of marketing, the sales will fly. Once a person knows how to sale, he must learn how to market. A truely successful entrepranauer must be good at both marketing and sales.

This is the thought from the book “Guide to Investing” section about how to start a business, from Rich Dad series.

Entry Filed under: General