12.5 Red Pinciples of Sales Greatness

June 14th, 2005

Started reading a NY best seller “The Little Red Book of Selling” and it described 12.5 Red Principles, which is quite eye-opening because I never delt with sales in the past, but the sales activity just happened every day in our life - talking to the leader about implementing new ideas, get approval for new projects etc, these principles can be applied so easily..

1. Kick your own ass
2. Prepare to win, to lose to someone who is
3. Person branding IS sales:
Its not who you now, its who knows you.
4. Its all about value, its all about relationship. its not all about price.
5. Its NOT work, its NETwork.
6. If you cannot get in front of the real decision maker, you suck
7. Engage me and you can make me convince myself.
8. If you can make them laugh, you can make them buy!
9. Use CREATIVITY to differentiate and dominate.
10. Reduce their risk and you’ll covert selling to buying.
11. When you say it about yourself its bragging.
When someone else says its about you its proof.
12. Antennas up!
12.5 Resign your position as general manager of the universe.

Entry Filed under: Career development